music industry assistance |
Because your fans want to love your professional sound
music industry assistance |
I had a conversation recently with a new singer songwriter who was trying to figure out the best way to get her music in front of others to listen to. I told her that almost anyone can create a web presence but how you go about using the account will impact the result you desire. For example, if you have a Twitter or Instagram account, it will not benefit you if you don’t regularly and consistently post. I once heard a popular blogger state that you have to post so much to stay current that it can easily turn into a full time job and most of us have one of those already! Thankfully, Tweet Deck and Hootsuite can help with a lot of the social media aspects but I still believe one of the best ways to load music content is by using Youtube. In order to have the best advantage in using that platform, I would suggest a few of these tips to ensure your channel is liked and subscribed to:
· Enhance your specific channel for returning and new visitors · Create a trailer video that talks about you or highlights you latest project. This is for new visitors · Make sure you encourage your visitor to subscribe to your channel · Make sure your title to your video is using “long tail” descriptions. It makes you more discoverable · Make sure your descriptive information is more than a few sentences · Make sure you have social media links in your channel · Select your related channels that are similar to yours. · Do cover songs or “spoofs” to showcase your skills as a singer or writer. This builds fans · Youtube cards – you can put up to five ads that refer people back to your website or other pages Keep in mind, loading regular content everywhere is king. Be consistent in your approach, ask for the subscription and only give away pieces you don’t mind people stealing, because they will! For music you want to give a little taste to and eventually sell, you can offer a thirty minute snippet but select a day that will be your posting day. Your fans will look forward to it.
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We have such fear in doing things we have never done and have a track record of not doing things we don’t want to do or have not done. We are also pretty bad about talking ourselves out of doing something different but that is where growth begins or dies. I admire youngsters that get into a sport or public performances because they often do so before they develop fear or concerns about who is judging them. I suppose the older we get the more settled in our ways we become. If you don’t believe me, just watch the behaviors of your older relatives. I remember asking my mother why she did something one way or another and she told me with a very stern look that it was the way it was always done and she did not see any need for changing.
If you are like me and you have been slow on performing or singing publicly how can you start? You have to push yourself off the cliff by constantly repeating the thing that you are not comfortable with so you can break the mold and create a new one. If you keep doing the “different” thing, it becomes “the same old thing” you want it to become. Through trial and error you improve yourself and your abilities, which will shine in each and every performance you do. |
AuthorWendy, AKA Ka-Je Projek, is a professional coach, counselor and published songwriter who has collaborated with various producers over the span of her music career. She prides herself on helping others live their best life by pushing towards their dreams and goals. Archives
January 2019
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